Floataway and Superior Float Tanks announce an upcoming partnership in USA.
Floataway Superior team handshake WHT.jpg

Floataway and Superior Float Tanks are two of the largest names in float tank manufacturing, and they are proud to announce a new partnership starting in the fall of 2019. Combining their clinical and elite sports and military expertise will give the American market unparalleled choice and quality in float tanks and systems.


Starting in the Fall of 2019, Floataway will begin manufacturing float tanks for their American market in their new production facilities located in Tulsa, Oklahoma. They will offer all customers the Superior Float Tanks technical pack, or “engine” that has been specially developed and NSF approved. Superior Float Tanks will also begin offering Floataway’s open pool products to their nation-wide customer base. 


Floating in the United States is finally starting to become a widely recognized and accepted form of therapy and relaxation with a myriad of mental and physical benefits, and governments are working hard to help it become a fully regulated industry. Superior Float Tanks has worked closely with American military and government bodies to create an impressive engine for their float tanks that is fully approved for all current and anticipated U.S. regulatory requirements. They also have extensive experience working with professional sports teams around the country, including the NFL, as well as the US Army and Air Force.

Floataway has been manufacturing float tanks for 20 years, and is well known in the global industry. They have worked closely with Dr. Justin Feinstein of the Laureate Institute for Brain Research (LIBR) in Tulsa, OK on the clinical benefits of floating, and the Open Floataround float pool is used in the LIBR float clinic.

Between the two companies, they have sold over 1000 tanks on 6 continents, and can be found in almost every state in the U.S. The partnership of these two industry leaders will combine Superior’s technical proficiency with Floataway’s innovative approach and experience as pioneers in the float world. This will give their customers unparalleled access to many years of combined expertise, capability, knowledge, and skill and will ensure that any new challenges are no challenge at all!

Toby Stanwell-Smith
Tulsa World

"....Amazingly, however, all 50 patients achieved near complete relaxation during the floats and experienced significantly less anxiety afterward, with the positive effects lasting several days, Feinstein said.

Feinstein also holds a joint appointment as an assistant professor at the University of Tulsa's Oxley College of Health Sciences, and TU is a partner in the research.

It’s too early to declare float therapy a cure for anxiety disorders, he says, “But the results are very promising.”...."

Toby Stanwell-Smith
Dr. Justin Feinstein’s Research Is Published Today
Colin and Justin at LIBR

Colin and Justin at LIBR

Everyone in the float world has been waiting to see the publication of the paper by Dr. Justin Feinstein of the Laureate Institute for Brain Research (LIBR) in Tulsa, OK and, at last, the great day has come. 

This publication is important because it is the first peer-reviewed study of floatation using the special round, open pool and secondly, it is the first publication looking at a clinical population with PTSD, panic disorder, and other manifestations of anxiety. (A recent Swedish paper covered generalized anxiety.) It follows the pioneering work that Dr. Feinstein did on healthy people using fMRI to study their brains before and after floating.

In that earlier project, he was able to find significant brain changes in people who floated versus people who were just resting in a comfortable chair. The evidence of actual brain changes is the clinical step we all wanted to see to demonstrate that floating is a very special state of relaxation (that paper will come later).

Now, for the first time ever in a clinical study, 50 anxious people floated for a single float session. Normally, these people would not go near a commercial float center because their anxiety, in its many forms, would make it difficult for them to consider such an experience. Astonishingly, every single participant found significant improvement in how they were feeling after just one float session.

Even more remarkable, is the fact that the more severe their anxiety, the more relief they experienced and reported. To get that degree of success and to have all of them report significant improvement, is a wonderful testament to the potential for the clinical use of floating and, of course, for the power it has for everyone to achieve profound, brain changing relaxation.

Floatation therapy is the ultimate non-invasive, non-drug induced way to achieve profound relaxation. 

It is very moving to learn that some of those subjects felt "they got their life back" or that they found more improvement than gold-standard drug therapy was providing. And this was from a single float session, an hour or so of floating peacefully but in monitored, carefully calibrated conditions. 

Let us be clear that nobody wants to see self-referring anxious people choose floatation without the skillful preparation for what they can expect. Further research and replication of these wonderful results in clinical settings with the right supervision and support for vulnerable people are needed.

We also do not want to suggest that you have to be suffering from anxiety to get the benefit of a float session. But rather these results emphasize what a powerful tool the float tank can be in all of our lives.  

When the body relaxes, the brain relaxes and this can produce profound changes which make us feel differently. The experience of floating is almost always positive and encourages the natural healing abilities we all have locked up in our cells. 

We, at Floataway, are honored to be associated with LIBR by providing the equipment, the large Open Floataround pool, which is being used in the research. We emphasize that we had no influence over the research and we do not sponsor the research in any way. 

The Open Floataway pool at LIBR

The Open Floataway pool at LIBR

Dr. Feinstein, in his discussion, expressed that he feels the round, open pool with its welcoming aspect, comfortable environment and hand wave-light control were important for these anxious subjects. It may be essential to replicate those features in further research studies.

Floataway is committed to being a supplier of advanced floatation equipment for clinical and research purposes, especially the round, open pools because we know from commercial experience that first-time floaters often prefer this style.

Colin Stanwell-Smith

Floataway Owner

Toby Stanwell-Smith
Wonderful stories of hope for people living with pain 
wonderful stories of hope for people living with pain 

wonderful stories of hope for people living with pain 


In this short-documentary, they explore how sensory deprivation tanks benefit two individuals who frequently feel trapped by their physical experience of chronic pain caused by fibromyalgia, and they speak with experts in the field of float technology about the benefits and science behind sensory deprivation.

Toby Stanwell-Smith
Floating Away Your Anxiety And Stress
Esther Lui for NPR

Esther Lui for NPR

President of the University of Oklahoma's Tulsa chatted with Dr. Justin Feinstein at the float lab, LIBR, and he visits Debra Worthington of H2Oasis home to Floataway USA....

When I mentioned to a friend that my baseline neurosis has evolved from daily stress into anxiety, her response was – “Go for a float!”
— John Henning Schumann - NPR

John Henning Schumann is an internal medicine doctor and serves as president of the University of Oklahoma's Tulsa campus. He also hosts Studio Tulsa: Medical Monday on KWGS Public Radio Tulsa. This story was produced by Jane Greenhalgh.

Toby Stanwell-Smith
The Benefit of Using a Floatation Tank for Infertility
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     Floatation Therapy Can Improve Fertility Treatment Chances

Floatation Therapy Can Improve Fertility Treatment Chances

Though millions of people find it very easy to conceive, others don’t. Infertility is something many people suffer with and it’s a problem that can majorly affect a person’s future plans, emotional wellbeing and happiness. After all, if all you want is to start a family and you’re having a problem conceiving then an entirely new set of worries are created.

So, is there a viable solution for those who are suffering with infertility?

If you’re suffering with infertility, the chances are you’ve considered a lot of different options. However, small changes to everyday life can make a big difference. This includes reducing stress and relaxing. 

Stress and Relaxation Can Affect Infertility

Though you may not think it, stress can have an impact on infertility and those who are stressed are likely to find it harder to conceive. When we’re stressed our bodies produce more stress hormones - adrenaline, catecholamines and cortisol - and this can reduce the production of one of the body’s major sex hormones. The reduction of this hormone can hinder ovulation in women. So, as you can see, feeling stressed and struggling to relax can bring about infertility struggles. This is where floatation therapy and float tanks come in.

Floatation Therapy as a Fertility Treatment

Floatation therapy and using a float tank can really improve fertility. This is because it helps to reduce stress, clears the mind of worries and brings a huge sense of relaxation over the body; all of this ensures the body is in the best state possible for fertility. By reducing anything that could stimulate the body and brain, floating in a float tank provides individuals with a complete sense of ‘nothingness’ and relaxation is achieved.

It’s only in recent years that floatation tanks and floatation therapy have been used as a fertility treatment, but already the benefits are obvious. Infertility and struggling to conceive can place a large amount of stress on both parties and this only goes on to hinder the process further. By embracing the need to completely remove all stress through the use of a float tank, many individuals find that their infertility problems are reduced.


Toby Stanwell-Smith
Colin Stawell-Smith - The Art of Float Interview : Part 2
Colin Stanwell-Smith : Part 2 of the Art of Float interview

Colin Stanwell-Smith : Part 2 of the Art of Float interview

In this portion of the interview, Colin touches on the clinical setting that he envisions being the future for Floataway, as well as a fair portion of the entire float industry. We also get to hear more about revolutionary products he’s collaborating with others on developing – like Floataway Portal, PopUpFloat, and the air temperature optimizing tower designed for open float environments.

Toby Stanwell-Smith
People With Anxiety Find Relief in Sensory Deprivation Tanks
Titus Nakagawa / Image courtesy of CJ Smith Photography

Titus Nakagawa / Image courtesy of CJ Smith Photography

Within six months of starting weekly float sessions, and under the guidance of his psychiatrist, Nakagawa was able to wean himself off all of his prescription medications. He’s remained medication-free for ten months.
— Darragh O'Carroll, MD, is an emergency physician in Hawaii

Dr Justin Feinstein talks to Darragh O’Carroll, MD of vice.com about how floatation therapy can be used to help people with mental illness.

Toby Stanwell-Smith
Colin Stanwell-Smith chats to THE ART OF FLOAT
Colin of Floataway talks to Dylan Schmidt - THE ART OF FLOAT

Colin of Floataway talks to Dylan Schmidt - THE ART OF FLOAT

There’s an incredible, intelligent, and innovative Brit featured on this week’s episode – Colin Stanwell-Smith of Floataway!
— Dylan Schmidt - THE ART OF FLOAT

Co-Owner of Floataway, Colin Stanwell-Smith sat down with us after the Float Conference. In part one of our interview, Colin gets into the nitty gritty of the very important topics of the CDC, potential regulations to our industry, and what we can do about it. An important interview.

Toby Stanwell-Smith
The Float Clinic at LIBR

The Float Clinic at LIBR

There is a new official site to establish and promote the clinical use of medical floatation therapy as led by Dr Justin Feinstein Ph.D. Director, Float Clinic & Research Center, Laureate Institute for Brain Research (LIBR)

The website is to focus on the research and clinical use of flotation both in history and at the current time. It will include technical notes on the development of the facilities required and Layperson summaries of the various published papers.

Toby Stanwell-Smith
“Hang Time” on SportsCenter

Floating with Stephen Curry & Harrison Barnes

The NBA champs are floating. Literally. In his latest “Hang Time” feature, ESPN’s Sam Alipour catches up with NBA MVP Stephen Curry and Harrison Barnes to learn more about floating, a sensory-deprivation exercise that allows the Warriors to recover after games.